Why was this such a big mistake? Well, the first ten posts from this person dealt with the need for a cup of coffee!! C’mon! After a stream of posts on the same type of subject I shut down Twitter. Foor good, I figured. Why waste precious time in my life listening to someone I don’t know and never will meet describing what to have for lunch etc etc. Incredibly boring.

I didn’t return to Twitter until a couple of months later. I realized that I needed to take another look at this channel. And there the tweets were. ”Coffee…jada…jada..coffeeeeeeeee….”. Repeated almost endlessly. Oh. My.God. This time I ignored those posts and starting to use Twitter anyway. Kind of someone poking you with a stick all the time, but I decided to deal with it like a man - I ignored it.

After I while the endless coffe monolouges started to transform into a story about a vision and a great passion for an idea. The tweets lived and breathed the idea - that web site and the users. I knew I liked the web site and I find inspiration in great entrepreneurs, and here was someone displaying that great, great passion for an idea. I couldn’t see it first because I was blinded by the total coffee/brunch/chocolate information overload. At least I believed so. Now I have realized that the coffee-bjabbering is a part of the story. It’s the story of the passion and how an entrepreneur wakes up, eat, live and go to sleep with their ideas (yup, I know what it’s like).

So, Melanie Notkin, founder of SavvyAuntie.com, you are a great inspiration! I will never ever become a Savvy Auntie – for obvious reasons – I can only aspire to become a Savvy Uncle. You live your idea and you share your passion and that’s worth a hell of a lot. Thank you Melanie for being an inspiration. Every day.

http://www.savvyauntie.com/
http://www.twitter.com/savvyauntie

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