I salute you Kvällsposten-salesgirl!

Every saturday morning around 10 a little girl rings on our door, I guess shes about thirteen years old. She sells the Swedish evening paper ”Kvällsposten”, at least it used to be an evening paper. At 10 o’clock we have already finished our breakfast and read our morning paper. On our mailbox outside we have a little sticker that informs the postman what morning paper we should get. Despite this we get the a visit from this girl every saturday morning. And of course, since we already had our breakfast and read the morning paper we don’t buy. Sometimes we do just to keep her happy and to make her morning work pay off a bit.

This morning, though, we got a small piece of paper in the mailbox instead. It was a note from our ”Kvällsposten”-salesgirl. She informed everyone of her customers that she was going to take a short break to go on football training camp and school holiday. It was signed with her name and marked with the dates when she will be back.

So incredibly clever! This little girl managed to do what $100-million dollar ad-campaigns can’t do. She accomplished what most major brands hasn’t understood yet – and she would make Seth Godin blush with pride In an instance she created a communication platform with everyone of her customers. She got it all right – she made it personal, she shared information about her self and connected to the product she sold. Every brand that aspires to use social media should learn from this girl!

From now on I will buy ”Kvällsposten” ever week from this girl – not that I care especially much for Kvällsposten (and I already have a morning paper), but because she did a very clever move and deserves the payoff. If the initiative was her own, her parents or even centrally inspired from Kvällsposten itself doesn’t matter, she delivered it so well.

Kvällsposten – if you read this post – which you should if you do your homework and track your brand (since ”Kvällsposten” will show up in both blog and microblog searches), give this girl a huge bonus! She has managed to create an added value to your brand what would be very hard for yourself to create.

Related posts:

1. Kvällsposten-salesgirl, part II
2. The End of (Marketing) History
3. Will your kids pay for online content?
4. Four Lessons From A Social Media Project – Alice In Twitterland
5. The Kids Are Alright

1. 

   Max Hägglöf skriver:

   2009/10/12 kl 10:04 f m

   Hello!
   My name is Max Hägglöf and I manage this organisation.
   I´m glad that you like the way she takes care of here costumers. I would like to know her name so we can get in touch with here and give here that bonus you wrote about.
   Thank you!
2. 

   Jens Ode skriver:

   2009/10/12 kl 8:44 e m

   Hi Max!

   I’m glad you found the post so fast – it shows that your organization cares about your brand. I have sent you an email with more details.

   Thank you!

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