Jens Ode

If you are working with email campaigns you know the need of testing and optimizing. eROI has just released a guide for this for email campaigns. You can get it for free at http://www2.eroi.com/l/264/2009-08-31/ES1KD/.

The guide also contains definitions of the most common terms associated with email analysis. For those of you that are new to the subject this is a good place to start and get a comprehensive overview. And for those of us that are already familiar, learn the power of free educational material.

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