Kommentarer till Will your kids pay for online content? http://jensode.se/blog/communication/will-your-kids-pay-for-online-content.html Digital marketing, social media, design, SEO, strategy, inspiration Sat, 12 May 2012 06:03:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Av: Erik http://jensode.se/blog/communication/will-your-kids-pay-for-online-content.html/comment-page-1#comment-58 Erik Fri, 30 Oct 2009 15:08:09 +0000 http://jensode.se/blog/?p=247#comment-58 ...and in flies Disney with their Penguin Club, MTG, NewsCorp etc, all with free "safe" alternatives. I guess you forgot the real reason they have to charge for it; they have almost no other revenue streams. Ads for kids don't work, you can't upsell etc etc. They are backed into a corner now when their subscribtion payments have taken a nose dive. Always make sure you back up your internet strategies with at least 5 different revenue streams. Jens know what I'm talking about... …and in flies Disney with their Penguin Club, MTG, NewsCorp etc, all with free ”safe” alternatives. I guess you forgot the real reason they have to charge for it; they have almost no other revenue streams. Ads for kids don’t work, you can’t upsell etc etc. They are backed into a corner now when their subscribtion payments have taken a nose dive.

Always make sure you back up your internet strategies with at least 5 different revenue streams. Jens know what I’m talking about…

]]> Av: Jens Ode http://jensode.se/blog/communication/will-your-kids-pay-for-online-content.html/comment-page-1#comment-52 Jens Ode Mon, 26 Oct 2009 20:31:54 +0000 http://jensode.se/blog/?p=247#comment-52 Yes, I also thought of SVT (Swedish state television) as the "free" alternative. They got a sweet deal - you already pay for their services through the taxes. They are kind of cheating :-) The difference is that SVT targets children a bit younger and they don't feature any communities yet, and the communities are the dealbreaker for this kind of sites. There are a bunch of other free community alternatives, but as a parent I would be happy to pay for an entire box of ice cream to ensure that my kids can play on the fotball field or the playground instead of on the freeway. Yes, I also thought of SVT (Swedish state television) as the ”free” alternative. They got a sweet deal – you already pay for their services through the taxes. They are kind of cheating :-) The difference is that SVT targets children a bit younger and they don’t feature any communities yet, and the communities are the dealbreaker for this kind of sites. There are a bunch of other free community alternatives, but as a parent I would be happy to pay for an entire box of ice cream to ensure that my kids can play on the fotball field or the playground instead of on the freeway.

]]> Av: David http://jensode.se/blog/communication/will-your-kids-pay-for-online-content.html/comment-page-1#comment-51 David Mon, 26 Oct 2009 20:17:08 +0000 http://jensode.se/blog/?p=247#comment-51 I guess I would be less sensitive to price when it comes to my kids, yes. The question is whether only Kamratposten will be able to offer a reasonably "safe" place. If Swedish television continues with their approach to kids, I think there will be a free alternative with rather good content as well. At the price of an ice cream, though - I guess I would pay. I guess I would be less sensitive to price when it comes to my kids, yes. The question is whether only Kamratposten will be able to offer a reasonably ”safe” place. If Swedish television continues with their approach to kids, I think there will be a free alternative with rather good content as well. At the price of an ice cream, though – I guess I would pay.

]]>