What’s Wrong With This Picture? (SEO And Google Images)
by Jens Ode on april 16, 2010
Today I stumbled upon an interesting situation when I used Google Image Search. I searched for the term ”Norrgavel stol”, where ”Norrgavel” is a swedish furniture brand and ”stol” is swedish for chair. The result unfortunately confirmed someting I discovered a while back – furniture stores are horribly bad at search engine optimization. Take a look at the screen capture from the search result screen and specifically look at two things:
1. What’s there.
2. What’s not there.
What’s There
Well, I can give myself some credit. At place 1, 4, 8 and 14 we see results from designfavoriter.se, which is a web site I run. It actually shows all the posts about Norrgavel I have on the site, which means that I managed to dominate the search results. Good for me, especially when designfavoriter.se is only a couple of months old. What else do we see? Mainly all sources displayed are from blogs or larger interior design sites such as Sköna Hem and StyleRoom.
What’s Not There
Moving on to the more important question – what’s not there? Norrgavel is a swedish brand specialized in high quality and environment-friendly furniture. They only sell their products through their own set of stores and they have a web site which has been up and running for a long time, http://www.norrgavel.se. Where are the images from norrgavel.se?
Norrgavel should be very interested in driving traffic to their own site, especially since they don’t rely on resellers, in which case it would make sence to let the resellers get the traffic. Page after page is filled with images from blogs (even the logo image from designfavoriter.se appears), but there’s no sign of any images from norrgavel.se.
Does It Matter?
Yes, it really does. Traffic from the image search engines are actually quite large. To quote SavvyAuntie.com (large community site) ”I have more traffic referrals from images.google.com than Facebook and Twitter. [..]”. It is even more important for a design brand to have a strong presence in the image search results, since it is a very visual product.
What To Do?
Remember that every piece of content on your web site is a valuable asset. Make sure to give your images correct names and to use the Alt and Title tags correctly. If in doubt, read this article about using Alt and Title tags.
Note To Norrgavel
Somehow I don’t believe that Norrgavel has any alerts on when the brand name is used online, but if you do and find this, feel free to contact me and I’ll be glad to give you some hints on what you should do with your web site. Love your products, but your web site really does not live up to your standards.
A screen shot of the search result screen is displayed below.
Four Lessons From A Social Media Project – Alice In Twitterland
by Jens Ode on mars 3, 2010
Alice in Twitterland
- Twitter Seen Through The Lens Of Alice
Two weeks ago a friend and I discussed crowdsourcing (harnessing the power of the general public) online. During breakfast the following day, while reading an article in the morning paper Sydsvenskan, something hit me:
The public is capable of so much more than it actually knows. For example, doesn’t the online community reproduce (albeit randomly) the works of great authors every day without even knowing it? How long would it actually take for, let’s say Tweeters around the world, to (re)write a famous novel?
I emailed my friend asking: ”Wouldn’t it be interesting to link (every word of) a book to excerpts of people’s discussions and watch the book evolve ”live” on a web site? We quickly agreed to go with the idea. The world wide release of Tim Burton’s remake of the movie Alice in Wonderland created the perfect back drop for the experiment. We decided that we would let the Twitter community write Lewis Carroll’s old master piece.
Step By Step
We got the text to Alice in Wonderland from Project Guthenberg and split it up into single words. The original idea was to move through the text word by word and search the global Twitter stream to find messages (tweets) that contained the words of the book. Through the course of the project our approach had to be tweaked a few times which created some valuable lessons.
Lesson 1: Time Is Relative
At first the idea was to move sequentially through the information stream, that is, every tweet had to be time stamped later than the previous one. The purpose was to make sure that the text was as close to real time as possible. The way to do this was simply to check the time stamp of a message and compare it to the one previously used. A later time stamp would indicate a more up to date message. Well, that is unfortunately not true. If two messages are submitted simultaneously, one in Sweden and one in New York, there will be a time stamp difference of 6 hours since the time indicated is local rather than from a global time line.
Lesson 2: Twitter API Is Limited
Twitter has applied a limit on how often you may call it. In the original approach we wanted to move through the text word by word, and thus needed to query each word one by one. However, Twitter only allows 150 calls per hour if you’re not whitelisted (which requires going through a manual application process which may take weeks). When making a search through the API you can get away with a higher amount of calls (Twitter won’t say how many), but due to this limitations we had to scrap the idea. Instead of moving word by word it had to be sentence by sentence to make due with fewer searches and instead cache the result and replay it through the web site.
Lesson 3: User Generated Content = Body Count
As soon as you try to harness user generated content, you run the risk of getting explicit content (and we’re not just talking the occasional mentioning of boobs…). This project is no exception. Already in the first test run of only ten messages there was content from the ”red light district”. Still it was decided to forge ahead without any filters, since the experiment is a snapshot in time, and these kind of messages are the reality of the online world today. However, if you plan to run a site with user generated comments be prepared to monitor it, because you will end up with inappropriate content.
Lesson 4: Leave An Opening
One of the features of this project is that there are words that probably aren’t mentioned too often (like the names of some of the characters). If we stepped through the text and only displayed the result world for word, no one would be able to foresee upcoming words and (hopefully) include them in tweets to move the process forward. To remedy this we display one page of the book at the time and show the progress by highlighting every tweeted word. This is not in line with the original idea, we believe it will make it more visually interesting.
Final Thoughts
This experiment is meant to capture a moment in time. The Alice in Wonderland-text will only be run once and when we reach the end the ”gathering of words” is over. We then have a static version of Alice in Wonderland expressed through thousands of twitter messages posted globally during the time of the experiment. It will be a snapshot of dialogues, expressions, ideas and mumbo jumbo seen through the lens of Alice.
Hopefully the experiment works, otherwise failure is always an option. Visit http://www.aliceintwitterland.com to follow (and perhaps participate in) the process.
Press release (swedish):
http://www.mynewsdesk.com/se/pressroom/wannaplay/pressrelease/view/twitter-anvandare-valrden-over-skriver-om-alice-i-underlandet-klart-paa-24-timmar-379945
Kindle Beta Developer Program Opened
by Jens Ode on februari 6, 2010
Amazon has opened the beta program for developing Kindle content. Kindle, the Amazon e-book reader most known for being a book reading device, now pushes forward to be converted into a more versatile tool. The timing is perfect with the upcoming shipping of the Apple iPad. A lot of development focus will be targeted towards the iPad, leaving an interesting area open getting apps through the Amazon store instead of the overcrowded Apple App store. Well, at least for the US content providers, since the Kindle probably won’t kick off internationally until Amazon opens up the entire catalogue outside the US.
Read more: http://aws.typepad.com/aws/2010/02/kindle-more-than-an-ebook-reader-its-a-development-platform.html
Behind The Scenes With Designfavoriter.se
by Jens Ode on januari 12, 2010
There is a lot to be said when it comes to implementing a web site. Due to client confidentiality I can never really explain the bits and pieces of this using real examples. So, this christmas holiday I decided to create my own real world example to use as a platform for getting behind the scenes.
I give you http://www.designfavoriter.se!
In a series of articles I will explain the strategies behind the creation of the site, the tools and technologies and all the bits and pieces I can come to think of. The article series is not meant to be a dive into technical stuff, but rather an overall view suitable for everybody working with online communication. The article series will deal with all the things that are important to think of such as content strategies, user generated content, spam protection, SEO etc etc.
The Article Series
The first article will be Content Strategies or How To Get 61 Pages From 13 Articles. This will be followed by an article on Getting Jiggy With Mashups or How To Use Yahoo Pipes. In all in I have planned for about eight articles, including a WordPress-dedicated article stepping through the inside configuration of the site.
Designfavoriter.se is connected to SIS-index, a swedish service that publishes visitor statistics , in order for you to be able to follow the progress of the site, http://www.sis-index.se.
If you want to follow the article series without the hassle of going here every day, make sure to add my RSS feed by clicking this link: http://jensode.se/blog/feed
And A Little Tip
If you are interested in design furniture or run an interior decoration blog, please feel free to register your blog on the blog index on the site: http://www.designfavoriter.se/ny-blogg/.
And if you know any design stores in Sweden that you would like to recommend, please feel free to add them to the store index (you will get a free link to your own site for every store you recommend): http://www.designfavoriter.se/ny-butik/.

